How Should a Lawyer Handle Bad Google Reviews?

 October 07, 2025 in Elite Lawyer

In today’s digital world, online reviews play a major role in shaping public perception. For lawyers, Google reviews can influence potential clients’ decisions and impact a firm’s reputation. Even the most diligent attorneys occasionally receive negative feedback.

The question is not whether bad reviews happen, but how a lawyer responds to them. Handling negative reviews thoughtfully can protect a lawyer’s reputation and demonstrate professionalism. Likewise, having outstanding referrals and awards, like Elite Lawyer, that speak to an attorney’s experience and customer focus can keep bad reviews from impacting future business.

Stay Calm and Evaluate the Review

The first step is to avoid reacting impulsively. Emotional responses can escalate the situation and may appear unprofessional to future clients. Take time to evaluate the review objectively. Consider whether the criticism is valid, a misunderstanding, or completely unfounded. Understanding the nature of the complaint helps determine the appropriate response. If the review is inappropriate or inaccurate, contact Google and report it.

Respond Professionally and Privately When Possible

If the review is legitimate, a professional and courteous response is key. Thank the reviewer for their feedback, acknowledge their concerns, and, if appropriate, indicate that you are working to address the issue. Don’t disclose any confidential client information or make statements that could violate legal ethics rules.

Sometimes, it may be better to address the situation privately. Invite the reviewer to discuss the matter offline via phone or email. This approach shows a willingness to resolve disputes without creating a public argument.

Learn from Constructive Criticism

Negative reviews can be an opportunity for growth. If a review highlights a genuine area for improvement, consider how your practice could adjust. Showing that you learn from feedback can improve client satisfaction and even reduce future negative reviews.

Encourage Positive Reviews

Balancing negative feedback with positive reviews can improve your overall rating. Satisfied clients can be encouraged, ethically and professionally, to share their experiences. A higher proportion of positive reviews helps mitigate the impact of occasional negative feedback and showcases the quality of your practice.

Get the Recognition You Need from Elite Lawyer

Managing your online reputation is just one aspect of professionalism. Recognition from respected organizations, like Elite Lawyer, can highlight your commitment to excellence. Being listed among outstanding attorneys not only enhances credibility but also provides clients with confidence in your skill and experience.

Lawyers who maintain high standards, respond professionally to challenges, and demonstrate ethical conduct are ideal candidates for the Elite Lawyer award. Applying for recognition can help amplify your reputation, distinguish your practice from competitors, and show that you take your professional standing seriously. Contact us today at 833-403-5483.